Lonnie Bloom
CPA, MBA, Partner
Team Co-Leader, E-Commerce
Have a positive attitude, stay driven and remain empathetic while working toward your goals.
Get to Know Me
Lonnie is an auditing Partner with more than 10 years of public accounting experience. He specializes in the technology industry with client concentrations in E-commerce, SaaS, Ad-tech, and Digital Media Services for both private and public clients. He is an active member of the Firm’s Technology and Emerging Growth Services Team and Co-Leads the Firm’s E-Commerce Sector.
He has extensive professional accounting experience dealing with complex equity transactions, revenue recognition issues, inventory accounting, stock‐based compensation, beneficial conversion features, warrant analysis, software capitalization, and derivative instruments. Lonnie consults on a variety of complex accounting issues including revenue recognition standards (ASC 606), implementation and accounting for equity-based awards, and business combination accounting.
Let’s get started with a conversation today.
Contact MeGive Back
Lonnie is a 2020 Honoree for the Withum Strength in Marketing Award and a 2021 Honoree for the Withum Outstanding Achievement Award. He writes and presents at workshops and seminars on technology-related topics and his work on the Technology and Emerging Growth Services Team. He serves as a mentor both formally and informally for staff.
Work Hard/Play Hard
Out of the office, Lonnie enjoys spending time with his wife and daughter (usually singing Baby Shark). He enjoys traveling, cooking, being a foodie and staying active.
Latest Thinking
The E-Suite Interviews
The E-Suite Interviews is a video series focused on the everchanging world of E-Commerce through the lens of various Founders and C-Level Executives.
Impact of Accounting on E-Commerce Funding Featuring Lonnie Bloom
Withum Partner and E-Commerce Practice Co-Lead, Lonnie Bloom recently sat down with Kunle Campbell on his 2X eCommerce Podcast to discuss his journey to accounting and what led to his […]
The Advantages of E-Commerce Enablement Technologies
In the past few years, people have become more accustomed to the digital world, and the demand for businesses to provide instantaneous, painless, and individualized buying experiences on their online […]