Without a doubt, innovation drives today’s fast-paced, technology-driven and highly competitive business environment. To survive, companies must lead with innovation to evolve, adapt and anticipate the needs and wants of their consumers.
The radical shift in how companies conduct business due to the pandemic has accelerated conversations around innovation and strategy. Business leaders are looking for new ways to enhance customer experience, reduce costs, drive revenue and grow market share. To meet these objectives, many have embraced the concept of innovation. However, their efforts tend to fall flat or end up delivering undesirable results. Molly Goins-Cox, Withum’s Chief Innovation Officer, highlights the five critical elements of a successful innovation strategy in this CMSWire article.
