NetSuite AI Trustworthiness: Building Confidence in Compliance, Data Privacy and Security

When thinking about AI risks and trustworthiness, particularly within business applications like Oracle NetSuite, three key areas come into focus: compliance, data privacy and security. NetSuite AI offers advanced AI-driven features to streamline business processes – but how can businesses ensure that these systems are reliable, safe and compliant with regulations?

It seems almost impossible to spend an entire day without interacting with technology and AI in some way. We rely on AI-powered devices and apps for everything, from setting reminders to automating complex business processes. In many cases, we have even come close to humanizing these tools. Think about how we name our devices and develop a certain level of blind trust in them! But this begs the question, “Where do we draw the line when trusting AI with sensitive business data?”

We often trust technology the way we trust people. Asking someone if they trust their community will usually result in a yes, given that they have likely chosen to live and build a life there, while trusting in individuals may not be so plain and simple. Likewise, if you ask users if they trust the internet, most will say yes, given that is where they receive most of their information. But if you ask whether they trust their search engine, service providers or even whether their personal data is being handled ethically, the answer may not be so clear-cut. The reality is that technology trust is fundamentally social trust – reflecting how much faith we have in the people and organizations that build and manage these systems.

For example, think of Google’s Gemini – an AI tool that integrates seamlessly into the Google ecosystem and uses your data to assist in daily tasks. While it can make life more convenient, there is an underlying concern. You ask yourself, “Can I trust that my data is being used ethically?” This question arises with any AI solution, including those from NetSuite AI.

A fundamental principle in maintaining trust in AI is keeping human oversight intact, a value that NetSuite takes great pride in. While AI excels in automating repetitive tasks, decision-making should remain in human hands to ensure that algorithms are accurate, relevant and aligned with your specific business goals.

For example, NetSuite AI features, like bill capture, can automate document understanding by extracting information from invoices and populating billing records quickly and efficiently. However, the human user still needs to review and approve these records to maintain control over final decisions and spot any errors that may arise. As AI models continue to learn and evolve, human oversight is crucial to ensuring that your technological solutions do not veer off course or introduce errors that could impact your business.

One of the most reassuring aspects of AI in NetSuite is its human-centric design. The system’s AI applications are intended to enhance, not replace, human decision-making. Features like financial exception management flag erroneous transactions for review—and NetSuite’s AI-powered assistant (coming soon) emphasizes that while AI can optimize efficiency, humans are still responsible for final decisions. These tools are designed to simplify the user’s life, allowing them to focus on strategic decisions while AI handles tedious, repetitive tasks.

Data governance is another crucial element of AI trustworthiness. At the 2024 SuiteWorld session “Trustworthy AI: Navigating Compliance, Data Privacy & Security, and Secure Feature Building,” NetSuite ensures that the data used to train its AI models undergoes rigorous vetting. This process involves specialized compliance and privacy teams to confirm that only necessary data is used and that it complies with relevant regulations like the EU’s AI Act and California’s CCPA.

A vital aspect of this governance is that the data used to train AI models is deleted after processing, ensuring that sensitive information is not stored indefinitely. Once the training process is complete, the models undergo evaluations to ensure they meet accuracy, security and compliance standards.

In cases where AI is used to automate tasks, such as the bill capture feature or recommendation engines, NetSuite leverages Oracle’s Cloud Infrastructure (OCI) to manage data securely. Also, each business using NetSuite has dedicated AI models, meaning customer-specific data is never shared across clients. This approach ensures that AI tools are efficient and respectful of your data privacy. Whether adhering to regional data privacy laws or maintaining compliance with global standards, NetSuite’s commitment to AI governance ensures that businesses using the platform can do so confidently.

NetSuite AI models are designed to help businesses capitalize on automation without compromising their security. For instance, NetSuite assists with repetitive tasks like document understanding and customer purchase recommendations, allowing businesses to save time and improve accuracy. NetSuite’s AI models are robust enough to handle large volumes of data and are regularly updated to ensure they stay compliant with the latest security protocols.

NetSuite is committed to helping businesses adopt AI regardless of size or technical resources. AI is a native feature in the system, so companies can easily integrate it into their workflows without needing extensive technical know-how. This seamless integration helps level the playing field, giving smaller companies the same access to AI as larger enterprises.

NetSuite understands that people and businesses alike are hesitant to trust AI fully. However, by prioritizing compliance, data privacy and human oversight, NetSuite aims to offer a reliable and secure AI ecosystem. With robust systems, localized data centers and a commitment to transparency, NetSuite provides businesses with AI tools that can be trusted to handle all sensitive information while enhancing operational efficiency.

Today, technology seems to be becoming an extension of us and it is vital to ensure that AI remains trustworthy and ethical. With NetSuite, businesses can confidently harness AI’s power, knowing that their data is safe and that human oversight will always stay at the core of the decision-making process.

Author: Bridget Vaughey, MBA | [email protected]